EPirEMed is a cross-border cooperation project that aims to take a step forward in the tourist integration of the territories of the Eastern Pyrenees on both sides of the border between France and Catalonia.
Through collaboration between the main public and private tourism entities, new cross-border tourism products are being created and a joint national and international marketing and promotion strategy is being developed.
EPirEMed selects the range of services, products and experiences to be promoted based on sustainability, quality and added value for both tourists and the territory, linking rural and mountain tourism with sustainable transport alternatives.
EPirEMed territory
The EPirEMed project is made up of 13 French and 12 Catalan territories.
Priority territories
Cerdanya, Ripollès, La Garrotxa and Alt Empordà.
Les Albères, Le Vallespir, Les Aspres, Le Roussillon, La Côte Radieuse, La Côte Vermeille and Le Ribéral.
Complementary territories present in the Pyrenees brand
Alt Urgell, Pallars Sobirà, Pallars Jussà, Alta Ribagorça, Val d’Aran, Solsonès, Berguedà and La Noguera.
La Hute Cerdagne, Le Capcir, Le Conflent, La Salanque, Les Fenouillèdes and Les Corbières.
Goal
The main objective is the creation and promotion of sustainable and cross-border tourist experiences (TST) in the EPirEMed territory.
TST experiences can be created and marketed in a coordinated way by different TST SMEs, or as a single tourism package by the receiving agencies and DMC.
The promotion will be of the main and complementary sustainable tourist services and products present in the EPirEMed territory.
We currently have 12 cross-border tourism experiences and nearly 500 SMEs present in the territory, detailing the sustainable tourism services and products they offer.
Participating companies
The EPirEMed project is open to small and medium-sized companies (transport, accommodation, food, activities, information and intermediation …), committed to sustainability and quality, suppliers of products / tourist experiences in the EPirEMed territories.
Companies that have a seal or a certification of sustainability or tourist quality will be able to benefit from a differentiated positioning in the EPirEMed promotion platform.
Companies that are actively and effectively involved in the development of sustainable cross-border tourism (TST) experiences will enjoy a priority position in the EPirEMed promotion platforms.
Benefits for participating companies
Participating in the EPirEMed project provides high added value:
Visibility :
Presence at www.epiremed.eu in 4 languages (Catalan, Spanish, French and English) with the services and experiences.
Possibility of being selected to integrate the 12 new created Cross-Border Sustainable Tourism Products (TSET).
Marketing support and collaboration :
Orientation of its activity towards sustainable development.
Contact and exchange of experiences with French SMEs in the Pyrenees.
Training and improving competitiveness :
Access to training workshops (creation of experiences and sustainable tourism products, communication and marketing …).
Information and market intelligence :
Access to market intelligence studies generated within the framework of the project.
Use a predefined package of videos and photos.
Joint promotion :
Appearance in the promotional media of the 12 TST created products.
Invitation to project promotion events.
Potential topics
Project financing
It has an overall budget of more than 1.4 million euros, 65% co-financed by the European Regional Development Fund (ERDF) through the Spain-France-Andorra Interreg VA Program (POCTEFA 2014 – 2020).
The aim of POCTEFA is to strengthen the economic and social integration of the Spain-France-Andorra border area. Its support focuses on the development of cross-border economic, social and environmental activities through joint strategies for sustainable territorial development.
Project partners
The EPirEMed project is promoted by a group of Catalan and French partners, led by Ferrocarrils de la Generalitat de Catalunya.
Completion period:
From January 1 to November 30, 2021
Contact
Montse López – turisme@cerdanya.org
Project presentation
